Electronic Social Media Marketing

SoM Adaption by CTOs

For the last three days I’ve listened “peu-à-peu” to the presentation of Mr. Clemens Költringer, what I found very interesting about it was that this kind of presentation was an very interactive way of presenting one’s subject, further both: Clemens and his Partner seemed very encouraged.

Apart from this I think that the studies conducted seemed not really representing all CTOs since, there where only 14 destinations being asked.

Although in the end it was interesting to listen to them since they discovered interesting facts about CTOs who use SoM.

13 out of 14 destinations said about themselves that they are active in social media but 14 destinations are using face book!

12/14 Twitter and 11/14 Youtube… but on average each destination uses 5 tools of social media.

There are even destinations which use SoMs up to fourty hours a week.

It is important to mention that there are three levels of SoM users:

1^st: Experimental SoM users (up to 2hours)

2^nd: Predefined strategy (up to 10hours) with niche marketing

3^rd: Overall strategy of destination + SoM activities (more than 10 hours a week)

The Indication of Success with SoM Adoptions

To indicate success it is vital bringing in mind the following steps:

First: Define Success

Second: Define Indicators of Success

Last one: Measure and Compare Success

Critical Success Factors

What are critical Success factors? The presenter defined it through the following spheres: An objective method to do this is by the number of Likes on facebook or the umber of followers on twitter

Implementation Scenarios of CTOs

There are different Levels of Implementation Scenarios:

Level 1: (2 hours a week) Widgets on Websites, basic interactions are measured, voice of the customers, just read what user frequently write or do on facebook

Level 2: (up to 10 hours a week)Cooperations with Mobile Application Providers, Social Travel Guide interaction, contacting online marketing agencies and SoM professionals

Level 3: (more than 10 hours a week): highest level of SoM interaction of a CTO through Developing of own SoM(Applications, Communities) or Mobile Applications

Fixed part of overall strategy development and segmentation/target Grouos

BUTàAll three levels help to promote a destination; therefore it doesn’t really mather what use on which level just use it!

Social Media, what’s next?

More influence for buying decisions

Increase SoM use

More integration

Smart phones travel applications

Augmented reality (additional user experience, enhancing the current perception of reality, GPS Localization, Directly Measureable)

History of Podcast 1.1

Adam Curry - "Podfather"

Hello World,

the topic of today is the history of podcasts ( an short introduction)
First of all a video link which explains how RSS feeds work:

http://www.youtube.com/watch?v=0klgLsSxGsU

Definition of Podcast:
“A podcast is a digital audio or video file that is episodic; downloadable; programme-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.”

During the dot-com era between 1998 and 2001 the rise of podcasts begun. In the beginning big companies informed stakeholders with podcasts. This new tool got the attention of groups or individuals (in the beginning mostly nerds J), which enabled them to build a virtual community of podcasts all over the world. Adam Curry, an MTV moderator who is not the inventor of the corresponding Indian dish but the so called “Podfather”, since he is credited by coming up with the idea of the “idea to automate the delivery and syncing of textual content to portable audio players”(http://en.wikipedia.org/wiki/Podcast on November the 9th).

The first application commonly available was iPodderX developed by two computer specialists August Trometer (Mac and IPhone developer) and Ray Slakinski (a web developer).
However the rise of Podcasts is also directly linked with the increasing capacity and speed of software and hardware.

As a consequence of the omnipresent use of the podcast, Apple introduced iTunes 4.9 with native support to make podcasts more convenient.

Bye till next week

Pius

Mobile Applications

According to webopedia.com, mobile applications are “Internet applications that run on smartphones and other mobile devices”.

In fact such applications help to make it easier using the internet on portable devices.

Examples for mobile apps are gmail for mobile, Medscape Mobile a device for professionals or Shazam a program which recognizes the song playing in a bar.

It is unforeseeable that the range of mobile devices is high, but what are the limitations of those devices especially in the tourism sector?

IPhone, Andoid, Windows Mobile,… there is variety of different os systems.

Lonley Planet a travel guide is familiar with both backpackers and business men, women and men, kids and elderly people,…

However nowadays Lonleyplanet has an mobile app covering all three big mobile platforms; nokia, android and the Iphone.

To me lonleyplanet was always something physical, a book that I had in my backpack while traveling in foreign countries, but even for me things changed;

Dependent on availability of the Internet I tried to look for spots of interest on the Internet side of lonleyplanet.com, since there lonleyplanet is fully available as in contrast to the German side of lonelyplanet.

Though if I know that I would be somewhere where Internet isn’t for sure available, I go back to the classical book.

Today there is an increasing availability of mobile apps everywhere, hence lonleyplanet started to make their own apps, available for smart phones. Those apps are interrelated with the Internet but can be also be limited accessed offline;

The maps and restaurants are available, but recent news and the spot finder, which says where you are lacks of course out.

Conclusion:

Hence I have a phone which has barely a 256 color mode, I don’t even think about such applications now, but I also found out that it might be easier

to try to adapt to the app.

Till next week

Pius

Pages I find useful:

http://petere.wordpress.com/2007/06/06/mobile-applications-for-tourism/

://mobileappsshowdown.com/

Photosynth 1st Trial